Responsibilities and Duties: • Establishes marketing goals to ensure market share and profitability of products and/or services. • Plans and oversees the dealership's advertising and promotional activities including print, electronic and direct mail media. • Develops and executes monthly and annual marketing budgets. • Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services. • Communicates with outside advertising agencies regarding ongoing campaigns. • Works with writers and artists; oversees copywriting, design, layout, paste-up, and production of promotional materials. • Creates and prepares all print advertising, radio and TV commercials, billboards, direct mail pieces, in-store point-of-purchase merchandising aids, interior and exterior signs, off-site displays, news releases and stories. • Works with the dealer and general sales manager to develop upcoming ad campaigns. • Communicates marketing efforts to all dealership employees. • Acts as liaison with news media. • Acts as liaison with the manufacturer regarding merchandising. • Attends pertinent marketing/sales promotion meetings conducted by the manufacturer and dealer associations. • Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity. • Communicates with dealership employees to keep abreast of customer attitudes, demographics, buying habits etc. • Communicates with customers to determine their needs and interests. • Evaluates market reactions to advertising programs, media placement, and merchandising policy. • Seeks out and uses industry sources and consumer information. • Prepares marketing and other reports and presents them to dealership management. • Develops surveys and other marketing tools. • Tracks marketing results to be certain that marketing objectives are achieved within designated budgets. Takes corrective action when necessary. Requirements and Qualifications: • Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field • 3-4 years of previous experience in coordinating projects and people in Automotive Companies • Experience in working with Customer Relationship Management (CRM) solutions is preferable • Strong understanding of business and industry • Outstanding people management, communication, training, computer, and technical skills • Demonstrated ability to manage marketing processes from start to finish • Capability to work under pressure and in a fast-paced environment with diverse stakeholders • Ability to attend virtual and occasional physical events, including webinars, trade shows, and fairs.